Three Circles, seen from inside.
A company, a neighbourhood and a field — each five years into UnitedPeoples, each a community first and a Project board second, and each one click from the HUB as the working demonstration shows it. The Dispatches report from the fifteen domains. These report from the room.
Illustrative · 2032
This is UnitedPeoples as we imagine it in 2032, with 26.4 million members in, and not the organisation as it exists today. The architecture is designed. The members, Circles and Projects you will meet are illustrative, drawn from the same operating model as the UP HUB working demonstration and set in the same year. No brand shown is meant to suggest endorsement or support.One Circle, five years in.
Every Circle in UnitedPeoples begins as a community and stays one. Its people talk in it every day: chat, direct messages, photos, video, a welcome thread. They meet in it on a rhythm — a monthly CONNECT on video, and the walks, dinners, routes, lunches and repair days around it that make a Circle somewhere people want to be. Peer support is what that community does for its own: THRIVE Plans, MentorMatch, Ladders of Feedback, and recognition that rewards contribution rather than attention.
Projects are what a community makes once it exists, and every Circle keeps at least one live. Each use case shows one Circle five years in, in that order. First the community as it is lived. Then how it began, the Projects on its board, and what its host holds now. Each ends with a door into the demonstration, where the same Circle, the same people and the same Projects appear as a member sees them.
First the community, then the Projects. A Circle you would not join for the company is a Circle that ships nothing.
A Circle is a place, not a page.
It has a chat, and direct messages. It has a feed where members post, ask and share links; photos and albums; and video — the CONNECT is a video call, recorded and chaptered for the people on shift. It has a calendar of programmes: routes, lunches, walks, repair days, welcome calls, street dinners. It has a Library, a Members directory, an open ledger and a Record of what it has done. It has NAVi to find the people and the threads that matter to you. And it has presence: you can see who is here right now.
All of it is built to be fun and socially sticky, on purpose. A street where every neighbour holds something is a street nobody leaves; a Circle where the chat is alive at eleven at night is a Circle that ships.
Three types. Every Circle runs all three.
Projects come in three types, and every Circle — ThemedCircle, BrandedCircle or LocalCircle — runs all three over time.
Type 1
A member's own venture or initiative. For profit or not, it stays theirs, and the Circle stands behind it.
Type 2
Work done with outside institutions, such as companies, NGOs, cities and universities, most often through their own BrandedCircles.
Type 3
The gap that no one else is filling, and that ordinary capital cannot yet see.
Across the whole institution the mix runs at roughly 30, 50 and 20 per cent. Inside any one Circle, it runs however the work runs.
A company. A neighbourhood. A field.
BrandedCircle · Business & Social Economics · Amsterdam
85 members · 31 online now · Founding Partner, 2027
A company that talks in its Circle.
LocalCircle · Amsterdam
12 neighbours · Thursday in the kitchen · formed 2028
Twelve neighbours, a kitchen, one seat kept open.
ThemedCircle · Sustainability Climate & Food
280 members · Fridays 12:30 on video · toolkit in 46 Circles
A field's commons, and it talks all day.
Each use case opens in the UP HUB working demonstration — the same Circle, the same people, the same Projects, as a member sees them. The demonstration requires no account. Every use case is illustrative and carries that notice.
