Your organisation's own Circle, inside UnitedPeoples.
For a company, a university, a city, an NGO or a faith community. A BrandedCircle carries your name and holds your people, and it runs on the same HUB as every other Circle. Free to host, inside one of the fifteen GlobalCircles.
Same HUB as every Circle · your brand, your boundary · the Tenets are everyone's
This is what your people would see.
PartnerCo is a company of eighty-five people in Amsterdam, five years into its BrandedCircle, and this is its home page in the HUB on a Monday morning in 2032, as one of its employees sees it. There are six things to notice.
Illustrative · 2032
The UP HUB as we imagine it in 2032. The architecture is designed; the members, Circles and Projects you'll meet are illustrative. PartnerCo, its people and its Projects are invented.Erin hereAn Employee, and a Green Rooftops data volunteer.
Wider than the screen — slide the strip sideways
Your name on the door
Hosted by PartnerCo, 85 members, Amsterdam: the company's name and mark, its people with their roles, and the domain it sits in, Business & Social Economics. This is not a listing page but the company's front door, and the company decides who comes through it.
Five colleagues and a name.
The mechanics are light on purpose, so there is nothing to build and nothing to buy. A BrandedCircle exists as a community first, and the peer support and the Projects come out of that, in that order.
Five people sign up together.
Five colleagues join UnitedPeoples using your organisation's email domain. The shared domain is the verification, and it makes your organisation the Circle's sponsor. There is no contract, no fee and no procurement.
You name a Host.
Your organisation designates its Host, and the Circle opens inside its GlobalCircle. Your people are eligible from day one, and you manage the boundary: you decide who is inside and who is not.
First, the community.
The first CONNECT comes within ninety days, along with channels for the floors, a welcome thread and a lunch-and-learn, and then the peer support: THRIVE Plans, MentorMatch and Ladders of Feedback. All of it is already built.
Then, the Projects.
The first Idea Card is pitched at a CONNECT, the way every Project in UnitedPeoples is. Once the HUB is operational, the Circle keeps one live Project at all times, in any of the three Types.
What stays yours. What UP provides. What it asks.
What stays yours
- Your name and your mark. The Circle carries your identity. It is not a UP franchise.
- Your people. You decide who is inside the boundary. Staff, students, members, affiliates.
- Your Host. Designated by you.
- Your initiatives. Projects that carry your brand, resourced in part from your own capacity.
- Your identity outside. Institutions host without surrendering who they are. That is written into how UP is governed.
What UP provides
- The HUB. A feed, chat and direct messages, a video CONNECT, a calendar of programmes, a Library, a Members directory, an open ledger and a Record.
- NAVi. Onboarding, triage and introductions, in your people's languages.
- Peer support. MentorMatch, THRIVE Plans, Ladders of Feedback, UP Academe.
- Embedded finance. Crowdfunding, microloans and institutional capital, as UP Bank, UP BusinessBank and UP Ventures come online.
- ENN. A trust layer over the news your people read, and over the claims you make.
What it asks
- Alignment with the Tenets. The Charter, the First Principles, the Pledge. They are everyone's.
- A few named people, not a budget. Five founders, a Host, a liaison.
- One live Project at all times, once the HUB is operational.
- Open books inside the Circle. Every euro the Circle moves can be read by every member.
- Engagement across the lattice. The ThemedCircles of your field, the LocalCircles near you.
Your embassy, and the field's commons.
Most institutions will hold two Circles. A BrandedCircle is your embassy: your brand, your people, your initiatives. A ThemedCircle is the field's commons: open to every member, carrying the theme's name, hosted by you. The same institution, the same five founders if you wish, two different rooms.
The embassy is where you are yourself. The commons is where you convene the field on the field's terms. The name is how everyone knows which room they are in.
The Founding cohort.
BrandedCircles formed before Public Launch join as Founding Partners: at no cost, by alignment with the Tenets, with a permanent place in the institution being built. Founding Partners sit on the UP User Group during the build and set the template every BrandedCircle after them inherits. They also hold priority for capital as embedded finance comes online. The cohort is confirmed by invitation, and it closes at Public Launch.
PartnerCo, five years in.
Read how PartnerCo's Circle began, what is on its board and what its host holds now, then open the same Circle in the demonstration, exactly as its people see it.
None of this exists yet. All of it is designed. The architecture is specified in the Due Diligence Book and demonstrated in the working UP HUB; the Circle, its people and its Projects are illustrative. UnitedPeoples is being built now, while building is still possible.
