Binding commitments, not branding.
Beneath the structure sit UnitedPeoples' explicit commitments — the Tenets — and the planned company's purpose will be locked to them, permanently. Each answers a different question: the Moonshot, of purpose; the Charter, of values; the First Principles, of practice; the Membership Pledge, of personal responsibility. Every member will affirm them on joining, every Circle is accountable to them, and every Project must uphold them. Because the commitments are explicit and built in, the institution does its civic and ethical work through what members affirm rather than through partisan rhetoric.
The Tenets carry the values, so UnitedPeoples need not.
They are reproduced here as members will affirm them.
The Moonshot
To Catalyse an Age of Thriving by 2035.
The north star toward which UP's strategy and decisions point — held by Stichting UnitedPeoples, binding the foundation, the company, and the global membership in shared purpose. The Moonshot does not promise the Age of Thriving will arrive by 2035. It commits UP to working at the scale required to make that horizon credible — 100 million members by 2035 as the decade's proof, and ~500 million by 2045 as the scale at which it becomes genuinely possible.
The Charter · the ethical baseline
Twelve commitments, tested against every choice.
"We believe we are each held to be responsible for, and accountable to, ourselves and each other. Thus empowered, we are obligated to conduct ourselves to better enable a future where in spirit and practice:"
- 01All persons are equal.
- 02There is no basis for discrimination, prejudice, or violence against any person.
- 03All persons have access to and enjoy the same voting rights.
- 04All persons are free to express themselves as they wish, without threat, harm, or other negative repercussions.
- 05All persons have the right to, and enjoyment of, personal security and property protection.
- 06All persons have access to and enjoy the same right to privacy.
- 07All persons have access to nutritious and affordable food, clean water, and clean air.
- 08All persons have access to such education as is necessary to realise one's needs and desires.
- 09All persons have access to healthcare that provides for a long and well-lived life.
- 10All persons can pursue a livelihood that provides for a productive, accomplished, and rewarding life, lived with dignity.
- 11Those who cannot provide for themselves can access such means as allows for a life that is productive, accomplished and rewarding and lived with dignity.
- 12The natural world, including species and eco-systems, is precious and worthy of protection.
Where operational expediency and the Charter conflict, the Charter holds.
The First Principles · how UP operates
Working rules — practised, not merely aspired to.
- 01Our support of each other is the foundation of the transformation we will affect.
- 02We honour diversity.
- 03We focus on common impact, not ideology.
- 04We believe that open societies are better than closed.
- 05We commit to practise personal mastery with self-awareness, open-mindedness, and generosity.
- 06We are tenacious and will persevere — ours is a long road.
- 07We have the courage to inspire and the humility to lead by example.
- 08We are collaborators — respectful, accepting, challenging.
Enacted daily through ACE — Appreciative Collaborative Exploration — and its DARE rhythm: Discover · Aspire · Refine · Empower.
The Membership Pledge
The human centre of the institutional system.
"As a member of UnitedPeoples, I hereby pledge to do my best to conduct my personal and professional affairs in a manner that is consistent with both the spirit and substance of the Moonshot, Charter and First Principles of UnitedPeoples. That is to:"
Support my fellow members to help them attain the fullest measure of their personal and professional potential.
Be a high-integrity individual with self-awareness and a passion for personal growth committed to advancing my enterprise, my community, and the world about me.
Honour national sovereignty and observe local laws, while actively advocating for policies and practices aligned with UP's Tenets to foster thriving, equity, and sustainability.
Be a collaborator who inspires others to have the curiosity, courage, and conviction to innovate to seize the impossible.
Be an exemplar who honours diversity, has a high tolerance for ambiguity, and who demonstrates grace, good humour and compassion when under pressure.
Be a substantive contributor to, and ambassador for, the UP LocalCircles, UP GlobalCircles and all other activities of UnitedPeoples.
"I make this Pledge in good faith, with full understanding of its commitments, and with the intent to uphold it through my active participation in UnitedPeoples."
Not a position on the left–right axis. A force above it.
The Tenets are deliberately humanist, centrist and globalist — written to attract the large, waiting constituency that rejects ideology and orthodoxy. UP's work is not to convert partisans — a futile task — but to gather the people the contest has worn out into a different space, organised around shared values and practical problem-solving, and to make the old contest less relevant by out-building it.
How the Tenets are made permanent — the mission-lock