13The whole of UP on one page
UnitedPeoples, whole.
Everything the site explains, on one page: the gap, the layer that connects everything, the four stages from member to outcome, the mission lock, the founding pathway, and what 2035 is designed to look like. Two minutes to read; every number is the same one you will find on The Plan and The Numbers.
A civic institution built to reach 100 million people
The world has the people, the know-how, the networks and the money. It does not yet have the machinery to bring them together at planetary scale. This page shows how UP is designed to do that.
100M
members by 2035
Phase 1 · ~500M by 2045 · an ambition, not a forecast
01 · Capacity
Members
Free membership · community first · a THRIVE Plan for every member
People join, take part in Circles, build their own plan to thrive — and bring skills, networks and resources with them.
02 · Community
Circles
15 GlobalCircles · ThemedCircles · BrandedCircles · LocalCircles
Global in the millions, Themed in the thousands, Branded in the hundreds, Local of twelve. Trust and shared purpose link local action to global reach.
03 · Delivery
Projects
Idea → Lean Social Canvas → peer endorsement → funded and measured
Members turn ideas into real work with support and money behind it. The ambition: close to 6 million Projects a year by 2035.
04 · Transformation
Outcomes
Be better · Do better · Live better
Results are checked and shared. Member wellbeing and learning build on each other across the whole network.
Mission lock + human governance
Stichting UnitedPeoples — a Dutch public-benefit (ANBI) foundation
Articles, Tenets, ACE, Hybrid Holacracy and open books protect the public benefit, UP's independence and the members' stewardship of it. Membership that starts free stays free.
Mission-locked economy
UnitedPeoples BV — UP Bank · UP BusinessBank · UP Ventures · UP Platform Services
A charter-bound Flywheel returns profit to the mission: earned income funds the foundation, ecosystem investment and regulated growth, so the institution pays for itself over time.
The founding pathway · entirely philanthropic~€188M of founding capital from visionary funders over three years, within a hard €200M ceiling. No revenue is assumed before the end of Year 3.
Sprint · 13 weeks
~€2.5M
Build-ready design, structured review
Build · 6 months
~€11.5M
~€14M in total by D-Day
D-Day · Month 9
Live
3 GlobalCircles, UP HUB v1, NAVi v1
Deploy · Months 10–36
~€174M
All 15 GlobalCircles live by Month 24
Year 4 onward
Self-funding
Earned income and the Flywheel take over
What 2035 looks like · medium scenarioProjected, not promised. Operational measures first; financial measures follow from them.
Members
100M
in 15 GlobalCircles
Circles
2.9M
150K Themed · 750K Branded · 2M Local
Projects a year
5.9M
funded, supported, measured
Ecosystem inflow
€39.2B
total, in the year
BV revenue
€27.2B
€6.3B net profit
To the foundation
€13.6B
€3.5B earned · €1.57B via Flywheel
UP Bank deposits
€700B
member and institutional
UP Ventures
€30B
under management
Status: the foundation is established, the design complete and the launch team assembled. This page shows the institution that founding capital builds.
Source: UP Founding Memorandum · October 2026. Figures at Medium scenario; the asterisk opens the free-membership commitment.
UnitedPeoples · One-page architecture
