Who we are
A movement built on peers, not hierarchies.
A foundation designed for impact, not ideology.
A community united by hope, courage, and resolve.
UnitedPeoples is a public-benefit foundation based in the Netherlands, created to be a civic operating system for the 21st century.
We are building the structures (Circles, Projects, NAVi, embedded finance) that will allow millions of people to do better, be better, while doing good.
Our story begins with a small team of directors, advisors, and vendors who set the foundations in place. But its true authors are the members who will shape, lead, and grow it into a global force.
UnitedPeoples: Humanity’s Plan B — designed to mobilise millions and deliver an Age of Thriving.
Directors
UnitedPeoples is guided by a small group of directors entrusted with turning an audacious vision into a living, working organisation. They are not merely caretakers of a legal entity — they are stewards of a global civic operating system built to mobilise millions in service of humanity’s Age of Thriving.
Each Director brings decades of experience in leadership, entrepreneurship, and systems change. Together they provide the compass and conviction that keep UP anchored in its Tenets while daring to move forward with urgency, scale, and hope.
Bob Westrope, Founder, Chair, Acting CEO, brings four decades of experience as an evangelist of big ideas and as an entrepreneur who made them real. His most recent venture, a four-year pilot engaging nearly 1,000 people from over 35 countries, provides much of the intellectual scaffolding on which UP is based. Bob is Founder and Chairman of UnitedPeoples and is also serving as Interim CEO.
Jeremy Cohen, Co-founder and Director (on long-term medical leave), is a Senior Partner at Blurred, a London-based leading strategic and creative Sustainability firm. Jeremy brings decades of experience in ESG, helping companies from Unilever to Rivian, as well as global business, political, and thought leaders to look at the world through the lens of impact and make a positive difference.
Guido Katwijk, Director, is a visionary leader in sustainable business development, driven by a deep belief in trust, curiosity, and the power of collective action and contributes to catalysing systemic global innovation for a sustainable, just and thriving world. As Regional Vice President Benelux & UK at Brimit, he specialises in sustainable business solutions, bridging operational technology and information technology to create value for clients across Europe.
Founding Advisors
From the outset, UnitedPeoples has been shaped by the insight and imagination of its Founding Advisors. Drawn from diverse domains — governance, technology, finance, community, and storytelling — they provided the intellectual and cultural scaBolding on which UP now stands.
They are recognised not for formal authority but for the vision, courage, and creativity they brought when the project was still an ambitious idea. Their fingerprints are embedded in the design of our Circles, our Projects, and the cultural architecture that will carry UnitedPeoples into the Age of Thriving.
Vendors
UnitedPeoples could not have taken shape without the commitment of its Founding Vendors. These organisations brought the tools, systems, and expertise that transformed early concepts into tangible form. They did more than deliver services —they invested belief in a vision that demanded speed, precision, and trust.
Today, they stand ready to execute our plan, ensuring the technology, governance, and design foundations are in place to mobilise millions. Their partnership is woven into UP’s DNA, enabling us to build at the scale and urgency the moment demands.
Together we are stewards of this endeavor. The first of a great many who will stand each on the shoulders of those before them, to effect the transformation of our planet by 2035. Incorporated as a non-profit organization (stichting) in the Netherlands with ANBI (ie. tax exempt status), we are In conversation with some of the world’s leading Foundations, Innovation Funds, and Philanthropists – expecting to close on a principal financing by the end of 2025, immediately followed by beta development and testing.
In support of our commitment to transparency and our status as an ANBI (Public Benefit Organisation) stichting, we share Article 2 from our Deed of Incorporation. This article outlines our mission to address global polycrises through systemic innovation and transformation, aiming to create a sustainable, just, and equitable world for all.
“The foundation aims to address humanity’s systemic and global polycrises by organising and catalysing systemic global innovation and transformations for a sustainable, just and liveable world with equal opportunities for all. More specifically, the foundation aims to fill unmet needs in an integrated and coordinated manner in the following areas, among others:
- improving global welfare and development, including hygiene, healthcare and prevention for all;
- protecting nature and the environment, including the pursuit of sustainability for animal welfare on the planet;
- providing long-term welfare and security for all living beings by making the economy, production, science, research and education more sustainable and effectively innovative;
- providing all people (including children and the elderly) with access to good health and care according to humanistic values;
- reducing inequalities within and between countries, peoples, communities, cultures and genders;
- promoting equitable procedures and institutions for peaceful and inclusive societies;
- cooperating with national and international partners and communities, and furthermore doing all that is directly or indirectly related or conducive to the foregoing, all in the broadest sense of the word.
2. The foundation tries to achieve its object by, among other things:
- organising systemic transformation through mobilisation, coaching, development and collaboration of talented people;
- promoting the ideal of collaborative decentralised leadership (holacracy) and the use of appreciative enquiry to address major global challenges;
- leveraging AI tools to create the technical platforms needed to develop and support talented people to achieve these systemic transformations at scale;
- raising funds from domestic and foreign individuals, organisations and companies;
- establishing, managing and directing, participating in, organisations or legal entities, financing and otherwise standing surety for third parties, and furthermore all that is directly or indirectly related or conducive to the foregoing, in the broadest sense of the word.
3. The foundation is a not-for-profit organisation.
4. The foundation aims to operate as a public benefit organisation within the meaning of Article 5b of the State Taxes Act (Algemene wet inzake rijksbelastingen).”
UnitedPeoples Foundation Policy Plan Summary
Vision and Mission
UnitedPeoples aims to address humanity’s systemic and global polycrises by organising and catalysing systemic global innovation and transformations for a sustainable, just, and livable world with equal opportunities for all.
Key Objectives
1. Global Welfare and Development: Improving hygiene, healthcare, and preventive measures for everyone.
2. Environmental Protection: Protecting nature and the environment, promoting sustainability for animal welfare.
3. Long-term Welfare and Security: Innovating sustainably in economy, production, science, research, and education.
4. Access to Health and Care: Ensuring good health and care for all, including children and the elderly, based on humanistic values.
5. Reducing Inequalities: Addressing inequalities within and between countries, peoples, communities, cultures, and genders.
6. Promoting Peaceful Societies: Advocating for equitable procedures and institutions for peaceful and inclusive societies.
7. International Cooperation: Collaborating with national and international partners and communities.
Organisational Structure
UnitedPeoples operates on principles of collaborative decentralised leadership (holacracy) and uses appreciative inquiry to address major global challenges. The organisation focuses on mobilising, coaching, and developing talented individuals to achieve systemic transformations.
Fundraising and Partnerships
The foundation will raise funds from international wealth funds, corporations, and high- net-worth individuals who recognise the need for systemic change.
Activities and Implementation
The nucleus of UnitedPeoples will be a working organisation in the Netherlands with a strong international focus. Future participation in companies to expedite activities will be communicated as necessary.
Compliance and ANBI Status
UnitedPeoples Foundation (stichting UnitedPeoples) commits to meet all requirements for ANBI status, ensuring that it operates on a non-profit basis and serves the public interest.
Supervisory Board
Guido Jozef Katwijk Director
Jeremy Joel Cohen Director
Robert John Westrope Chairman
The supervisory board positions are unpaid. Board members will not receive any remuneration for their work. However, reasonable travel expenses incurred in the performance of their duties will be covered, provided these expenses are pre-approved.
Statement of Expenses and Income for the Year Ending December 31st, 2024
Stichting UnitedPeoples
RSIN: 866620205
SBI Code: 94996 – Other Idealistic Organisations ( Overige Ideële Organisaties)
Torenstraat 17E
The Hague, 2513 BN
The Netherlands
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